One million visitors to County Clare have experienced the magnificent Cliffs of Moher for the fourth consecutive year.
The world-famous natural phenomenon reached the million on Friday, 11th August, 11 days earlier than in 2016 and 10 weeks before the milestone was first reached in 2014.
Going on these statistics, the North Clare visitor expects to exceed the 2016 record total of 1,427,166 visitors.
In recent years the Cliffs of Moher visitor centre has benefitted from much investment in product and facilities. Its standing as a Signature Point along the Wild Atlantic Way has contributed to its growing popularity.
Major European visitor centres such as Barcelona and Venice are experiencing problems with excessive tourist numbers.
Katherine Webster, director of the Cliffs of Moher visitor centre, believes that measures should be taken to accommodate the increase in numbers.
According to Ms Webster, “These significant visitor numbers are fantastic for the local tourism sector and the wider West of Ireland economy.
“However, we continue to deal with the challenges in relation to capacity management and sustainable growth.
“Measures to manage group tour numbers have been in place for some time while long summer opening hours and advance notice of capacity constraints on site are provided online and via advanced digital signage on all approaches to the cliffs.
“Much of the growth is in low and shoulder season, while high season growth comes outside of the peak hours of 10.00 a.m. to 5.00 p.m. and the increased visitation in the evening drives benefit to accommodation in the local area.
“We also are working with other local tourism providers to encourage visitors to experience more of our wonderful county of Clare than the Cliffs alone.”